April 19, 2024
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How MediaTek became the best-kept secret in smartphones – Digital Trends

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What Sort of chipset is in your telephone? Do You’d like to’re studying This textual content material, Probability is You understand The reply proper off The very Greater of your head. Maybe it’s a Qualcomm Snapdragon 8 Gen 1, Google’s Tensor G2, or an A16 Bionic in your mannequin new iPhone 14 Professional. Or, simply mightbe, it’s one with a MediaTek emblem on it.

MediaTek isn’t An group we Converse about typically when discussing U.S. smarttelephones, Neverthemuch less it’s one we most definitely ought to. I recently attfinished MediaTek’s Authorities Summit in Sonoma and had An alternative To take a seat down with The agency’s Deputy Widespread Supervisor of its Smarttelephone Enterprise Unit, Yenchi Lee. I’ve come away from the Summit with a renewed appreciation for MediaTek’s stealthy success By way of the yrs, As properly as to gooder pleasure about the place it might go Finally.

Huge success hiding in plain sight

Worldwide smarttelephone shipments from Q2 2020 through Q2 2022 Joe Maring/Digital Trfinishs

It’s straightforward To imagine Qualcomm has An complete stranglehold Out there on the market when it places flagship chips Inside the Galaxy S22, OnePlus 10 Professional, and completely different telephones, however MediaTek has A strong basis As a Outcome of the #1 chipset for Android telephones Inside the U.S. You will not see MediaTek chips in buzz worthy telephones from Samsung or Google, Neverthemuch less its Think about mid and low-tier handsets is A method that clearly working — very properly.

Collectively with its large U.S. presence, MediaTek has been the #1 supplier Of worldwide smarttelephone chip shipments for the final eight quarters, Latestly accounting for 37% Of …….

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